‘Back to Blackpool’ Centenary Tour

Archive image of Blackpool in the 1920s

In September 1922 William Lyons, together with business partner William Walmsley, founded Swallow Sidecar Company, laying the foundations for a business that would evolve into the Jaguar marque that we know and love.

To celebrate the 100th anniversary of this significant date in Jaguar history, a unique UK based event is being organised by Jaguar Daimler Heritage Trust (JDHT) for September 2022. Commencing in Gaydon, the Tour will circle round through Malvern Hills, Mid and North Wales including Anglesey Circuit, Cheshire, Liverpool before culminating with two nights in Blackpool where several special events and activities are planned. The Tour is not restricted to members of any specific Jaguar clubs and Swallow, SS, Jaguar, and Daimler cars of any age are welcomed.

The Tour will start on Saturday 3 September with a day at Gaydon followed by the start of event dinner and will end in Blackpool on Saturday 10 September. This will include 8 nights bed and breakfast accommodation in 4 star hotels, 8 dinners, 6 lunches, planned activities and a JDHT support team. 

Tour Price: 

1 Car x 2 People Sharing Accommodation: £4,500.00
(If 2 x Single Rooms are required a supplement of £600.00 will apply)

1 Car x 1 Person Single Accommodation £2,850.00

Limited spaces are available, to secure your place on the tour a Deposit of £500.00 is required, the balance will be due in June 2022. We will contact you by email to request this payment.

To complete your application form and pay your deposit please click ‘Next’.

Full Name
Email Address
Accommodation Required
Dietary Requirements
Jacket Size

Car details
Registration Number*required
Chassis Number*required
Engine Size cc*required

Please upload a picture of you with your car

Limited spaces are available. To secure a place on the Tour and pay a deposit, please click ‘Add to cart’ and then checkout.

By continuing with the application, you are agreeing to:
• Your information being included in the Tour Book
• Photos of yourself, passenger and car being used on our social media platforms